Whenever it comes to get the link in the white hat method, we know it is so terrible. Google never likes any strategy which seems unnatural. On the other hand, it is not easy to rank any page without link nowadays. So what can you do?
Here content plays a significant role. We all know ‘content is king’ and it’s the universal truth according to Google.
Why am I telling the universal truth in the content terms? Because Google loves the content and it likes new types of context always. As Google loves the content what it will be if you get any techniques where you are generating content and promoting it in a way which Google will take as authority link?
We know it will be great and here come the skyscraper techniques.
I should tell here that skyscraper is a method where content will get more priority, and we will follow some special techniques which will help us to get the link.
In this post, we will learn the complete guideline of skyscraper link building technique step by step.
So what will you learn in this post?
- What is skyscraper link building technique?
- Why is skyscraper link building one of the best ways for white hat link building methods?
- What do you need to build a link in skyscraper technique?
- How many links can you get for every content?
- Will it work for Affiliate or every Marketer?
- How can you work as a freelancer by skyscraper technique?
- The FAQ and Some resources
What is skyscraper link building:
Skyscraper link building is a technique which was first introduced by Brain Dean of Banklinko. Skyscraper link building is a method where you have to find out a topic/keyword which has got a lot of links.
Now you have to write the topic broadly with great research as like an evergreen content. Then you have to reach out the sites/author who has already given links to others on the same topics.
At last, request them with your masterpiece content to provide you with a link. You can also call it a content marketing technique. Additionally, you will get 5% success rate.
So the total process will be in 3 steps…
- Finding out a topic/keyword which has got the links from different sources
- Write the topic with quality information than the existing one
- Reach out who has already given the link and share your content and request them to provide you with a link
Why skyscraper link building is one of the best ways for link building:
Google link building policy: If you know what types of link Google takes as ranking factor, you will understand the necessity of skyscraper link building technique. Google does not want any webmaster creates the link to influence the ranking. Similarly, getting a link from anyone is must need for ranking better. Here, Google wants a website will obtain the link when a website thinks the link is essential or the resources are necessary for taking specialized knowledge about the topics. In this perspective, Google takes these types of the link as authoritative.
Getting experience on outreach skill: Backlink is considered as one of the ranking factors for Google among the most popular there factors (Domain Factors, Site Level Factors and Backlink Factors). For this reason, SEO experts try to get the link from different ways. On the other hand, Google brings a new algorithm update regularly for stopping this. If no one gets the penalty before penguin update, but now a lot of sites are getting attack by the penguin for the low-quality link.
For this reason, if you want to stay safe and want to build link too, you will need to create the link in the white hat method. Important to realize, skyscraper link building is completely white hat method for link building. You will get the editorial and contextual link by skyscraper link building technique. With this in mind, if you can build skyscraper link, you can get the long-term benefit, and there has no chance to get the penalty for the future.
Skill on Outreach strategy: When you want to become an expert on Digital Marketing, here needs the ability to outreach. By skyscraper technique, you will find the skill on outreach. When you want to become an expert on outreach, you need to collect contact, using outreach application for sending an email, follow up, providing incentive. Not to mention, you can use this skill for digital marketing later including influential marketing, blogger outreach, guest post, competitor link building, infographic link building, content marketing, and broken link building tactics.
Top SEO skill: At this moment, if you ask me what is the top SEO skill? I will tell generating linkable content, creating the link by influential and blogger outreach, promoting content with the new technique. If you see different freelance marketplace or job sites, then you will realize how much necessary to have the above skills. When you implement the skyscraper link building technique, it will help you to become highly expert on blogger outreach, on-page SEO and creating linkable content.
Better than guest blogging: Skyscraper link building is better than guest blogging. In the guest blogging, you have to publish the content on other sites. But in skyscraper link building, you publish your content on your websites. As you are publishing the quality and resourceful content in your sites, it gets natural links automatically, and it brings a lot of visitors from the search engine and from the referral too. But when you want to do guest blogging, you have to give content to every site. For this reason, the skyscraper link building technique can reduce the cost. It’s so tough to get links from content. But in skyscrapers link building techniques, it helps to get the guaranteed links.
Increasing the trust: The basement of skyscraper link building is creating quality content for your sites as well as editing the existing content with different resource and information. For this reason, your readers get more useful content. It increases the goodwill of your sites. For improving the engagement, it increases the trust factor on Google.
Monetization opportunity: Skyscraper content makes the content resourceful and informative. So, it gets a lot of visitors from the search engine as well as from the regular visitors. For this reason, you can monetize it with the different method including AdSense, Affiliate or media ads.
Cost is very low: When you want to build link including guest post or any other methods, you will need to invest a lot. You need to spend in average $50 for a single link. On the other hand, in the skyscraper link building technique, you need only $5 on average for getting the authoritative link.
Scalable: For ranking your sites and increasing the authority you will need the huge reliable link. You can build link by guest posting or broken link building, but you have to pay a lot. Important to realize, you will not get hundreds of link by guest posting or broken link building methods. Comparatively, you can build real link by scrapper technique and quality content.
What you need to do Skyscraper link building:
1. Search a content (Seed Keywords) which has got sufficient link
2. Now your main work is improving it with massive information as like the complete resource
3. Finally, find out/outreach them who have given the link to the seed keywords and now request them to replace the link with your content rather than the seed keywords. Important to realize, he can also keep the existing link and can give you as the second for pointing more resource.
Though if you think I will write a content broadly and it will give me the considerable link by skyscraper technique, you are living in your dream. In reality, it is not any rocket science. You have to implement the different strategy. You have to apply different types of policy.
The tools you need:
You need to keep some tools available after generating the quality content.
- Any backlink analysis tools. For example, Ahrefs
- Any tools which help you to outreach. For example, Mailshake
Ahrefs will help you to discover the backlinks and the other ranking issues. On the other hand, Mailshake will help to outreach.
The idea of the content:
How will you generate the idea of the content? Yes! You have to become technical in this matter. Follow the below steps to generate the plan for writing content.
- Firstly, find out the relevant sites in your niche. Then place the URL on Ahrefs and check the competitor’s page which has got the most link.
- The page which has got the maximum links, it will be your next target for writing. That means it will be your seed keywords for writing evergreen and resourceful article.
- Above all, check if there have some related articles whose have also get the link. If you see, there have some articles, and they are getting also the link. Then you can go with it.
Writing the content:
Now you are in the most crucial part of skyscraper link building technique. Without quality content, you cannot implement the skyscraper method. For this reason, you have to create the content as like it is an evergreen and reliable. To do this, follow the below steps correctly.
- Take the subheading into a doc from other sites who have already written this topic
- Then select the best one and optimize the title with unique styles
- Find out the relevant keyword from keyword research tools. Try to find out keywords which will add value, new section and new information.
- Ensure your content is better than the seed page or competitor sites. When you write a pillar content in details with relevant information, images, infographics, and videos, it will be a genuine article in the seed topics. The more informative content you will write, you will get more chances to get the links by applying the skyscraper technique.
Outreach the content:
It is the time to outreach the content. The strategy of your outreach power will ensure the success rate. For this reason be creative here and follow the below steps.
- Firstly, find out the sites who have given the link for writing the same topics. You can use Aherfs here to download your desired data. You have to target the link which has given the do-follow link and a blog. Never forget to filter before downloading/collecting the information.
- Now you have to collect the contact information that you target to outreach. You have to collect the URL, Email Address and the name of the blogger. If you do not get the email address, then keep the contact page as the communication method.
- For collecting email address use hunter.io, and it is a chrome extension. How you will use it, you can see the step on their sites. On the other hand, for sending the email you can use the Mailshake or any other outreach services. To learn the procedures of using Mailshake search on Google, you will get the tutorial on YouTube too. The step is so easy. So, I am not telling it here.
- Now send the first email to all from the list. At the same time, create two follow up email. Send the second email who has not given you any response. At last, send the 3rd email, who has not given you the response from the second email. Before sending an email, follow some rules. For example, don’t send the email in the weekend or off day. You may not get the proper response in this period.
How many links you can get:
You can ask me how many links you can get by skyscraper link building technique? Suppose, you have built a quality content and you want to outreach the seed linkers. You have to remember that most of them will not respond. On the other hand, the maximum answer will be negative. But we have seen that if you can reach accurately among 100 bloggers, then you will get success with 5 persons. That means in average the success rate will be 5%. It can vary depending on your strategy and research power.
Important to realize, you do not need to outreach all the sites. You will not get email or contact method. On the other hand, some of them will be corporate types of blogs or magazine. For example, Forbes, The Guardian or Time Magazine. They will not give you any response. That means all the sites who have linked the seed content is not a target of you. Generally, if you target the small sites or blogger, then you can get the sufficient success rate.
To clarify, you have to filter the link from the seed articles. Moreover, you will get the chances to work with 30%-35% which you can target for outreach. With this in mind, you have to target the seed articles where you will get hundreds of links whose you can outreach. The more links your seed keyword will get, the success rate will be bigger.
How bloggers or affiliate marketer can get success
As content adds value to your blog, so try to add at least 2/3 skyscraper content. It will get the natural link. At the same time, you can work to outreach it. If you don’t get time to find out the links or contact list or outreaching it. Then you can hire someone to generate the content or doing the rest of the work.
How freelancers can work by learning skyscraper link building:
- You can work as a researcher to find out the topics on the client sites
- You can set up the outreach email for follow up the target bloggers
Note: You have to ensure your clients have the Ahrefs or Mailshake account. If not, inform them before starting the work. You can work with the hourly rate or at a fixed price. If you select how much time or work will need to finish the task, then charge from your clients depending on your time.
See more: Ideal length of a blog post for user satisfaction and SEO
Google is updating its algorithm daily and they are trying to go in a strong position for any unhealthy link building method. For this reason, you have no way without practicing the white hat method from now. Not to mention, the skyscraper technique is the best among the white hat SEO method. Similarly, it is very effective to rank your site/content on Google. At the same time, who is working as an SEO specialist, freelancers or professional, they can also grow the skills on skyscraper and outreaching to stay in the SEO industry for a long time.
Have a lovely time in the digital world. Thanks in advance. 🙂
Skyscraper Technique – Backlinko (Example)
Skyscraper Strategy – Aherfs (Explanation)